RESULTS! The thing that everybody wants, yes? Well I know I do. But the question is: how do we get them?
If I had a pound – actually let’s make that a fiver (inflation)- for every time someone asked me “How often should I be doing social media?” I would have enough money to go on a cruise! My answer?
CONSISTENCY, CONSISTENCY, CONSISTENCY
You know what I mean: you see some new kid on the block and they start posting loads of stuff on their Facebook, Twitter, Google+ etc. and you think, “Hey I like this. I’m going to keep an eye on this product/service.” This is great, but after a few weeks… silence and no more postings! Maybe they have gone on a cruise! Okay, we give them some grace, but the weeks roll by and there’s still nothing. By this time you are bored and have probably switched off.
It is important to maintain your presence, to post to Facebook a couple of times a day, and to chat to people on Twitter, (even if it’s just about the weather) so that people know you are still around.
“Ah yes!” they say, “That all sounds great, but I don’t have the time! Why do I want to sit around on Facebook all day or be Tweeting until the cows come home?”
But there is a way! Sit down at the beginning of the month and schedule all your important stuff, things you want to promote, services you want to offer, (no more than a couple of times a week, though).
Then every morning (or maybe coffee time), spend half an hour going through all your various platforms and engage with people, liking, commenting, sharing- you know the kind of thing.
Then here is the best bit: most people have a phone (if you don’t then why not?). Download the apps for all your platforms and you can flick in and out when you have a spare minute. Realistically, how long does it take to respond to a tweet? 30 seconds? If you can do it quicker please let me know!
So you see- by just doing these little things you can still keep yourself in the limelight, and stop yourself from disappearing into the shadows.
We all have little pockets of time throughout the day when we can squeeze something else in, so instead of checking your personal Facebook page, (which, let’s face it, is not promoting your business), look at your business page, and before you know it, your audience will be growing! The same applies to your other platforms: little and often is key.
So where are your down times in the day? Coffee break, lunch break, five minutes before you shut your business down? Five minutes is all it takes. So my question is this: are you sure you still don’t have time for social media?