Social Media and Beyond

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Tools R Us! Er, actually no, they R not us.


I spend a lot of time on the internet, as you can imagine, it is a must for my profession.  Because of this I tend to see a lot of things advertised to make your social media life easier.  “Use this or that tool”;  “ ten tips to easier social media marketing”;  “how to easily create content using XYZ”.  Why does this bother me?  Let me explain.

In my opinion we should be using our own brains to think up our content, why do we need a tool to create it for us.  We are constantly being told that “Content is King” which I truly believe in, so why then are we using things like Post Planner and other tools to create the content for us.  Continue reading