Since social media first appeared in 2004, its growth has been unprecedented. And whilst many businesses in the early days made the decision not to use it, today 90% use social media to keep customers engaged, informed, foster loyalty, influence purchasing decisions and encourage repeat business.
According to recent research, 70% of businesses have used Facebook to successfully gain new customers, whilst 34% have used Twitter to generate leads. So perhaps the question you need to ask, is whether you can afford not to be using social media?
Simple as ABC
In my role as a social media trainer and manager, it’s all about knowing your ABC.
A = Audience. The only good reason for not using social media is if your target audience are not on it.
B = Balance. Social media shouldn’t be your only marketing channel. It works best when it runs in conjunction with other activities.
C = Content. It’s called social for a reason, so when writing content make sure it’s got appeal and is creative, interesting and fun.
Social media gives you the ability to directly connect and interact with prospects and customers. By regularly sharing topical and relevant stories, news and other information you can:
- Communicate in a cost effective and timely manner
- Select different platforms for greater impact
- Increase brand awareness and loyalty
- Connect directly with your target audience
- Improve client retention
- Increase traffic and conversions on your website
- Improve your search engine rankings
- Enhance customer satisfaction levels
- Keep an eye on your competition
- Help your business to develop and grow
So whether it’s LinkedIn, Twitter, Facebook, Hootsuite, Pinterest, Google + or Instagram, we can support you every step of the way. Simply get in touch by calling 07877 760411 or emailing firstname.lastname@example.org