If you’re doing marketing properly, on a regular basis you will monitor, measure and make decisions based on the activities you have done. After all, there is no point continuing to undertake a particular campaign if it’s simply not working. The same is true about pumping additional resources into areas where you have experienced some positive outcomes.
Marketing is organic
The thing I love about modern marketing is the ability you have to experiment with ideas, channels and content. As a business owner myself, I always think it’s worth trying something different if you feel that things are getting a little stale and I have no hesitation in encouraging others to do the same thing.
Trying new things is good!
A client recently asked for my advice as they were struggling to focus on their social media marketing due to networking commitments. When I asked how many hours they spent every week at networking events, the reply was 6 hours.
I queried this and in fact, the reality was more like 12 hours (a day and a half) when taking into account the time spent getting to and from the meetings, plus any follow-up actions. I then asked them whether they would consider dropping one networking event a week and spending that money with me instead so I could help them to build and develop their social media accounts.
Influential and impactful
I was met with a stony silence, followed by a million and one excuses for not doing it. However, once I outlined the benefits of social media (see below), they started to see the possibilities for their business:
- Cost effective marketing
- Build brand awareness and trust
- Create strong relationships and attract new customers
- Develop a good reputation
- Increase website traffic and improve search engine rankings
- Enhance conversion rates by turning cold leads into warm ones
- Quick to update and easy to measure
Remember, social media isn’t just for socialising anymore. Many UK businesses already know how to leverage this channel effectively for great business results. So don’t sit quietly and watch, join the revolution and make some noise! And if you don’t want to do it yourself, there are plenty of professionals like myself who would be delighted to help you.
Find me on Twitter @SandraAshford