If you’re doing marketing properly, on a regular basis you will monitor, measure and make decisions based on the activities you have done. After all, there is no point continuing to undertake a particular campaign if it’s simply not working. The same is true about pumping additional resources into areas where you have experienced some positive outcomes. Continue reading
As a business owner, how you are perceived by your customers, prospective customers, business contacts and colleagues can be important to your success. But let’s face it; it’s not easy to understand how other people perceive us or indeed simple to change the minds of people who have already effectively judged us.
Sometimes we may be completely unaware of the attributes, qualities and behaviours traits that we are projecting. For example, I am known for not suffering fools gladly, but does this come across as the strength I see it as or are people potentially thinking that I am intolerant? Continue reading
In recent years, it has been difficult to determine whether social media channels help you to achieve better SEO results and therefore improve your Google search rankings. However, today there seems to be little doubt. Essentially having an active social media presence helps direct people to your site, which in turn enhances your Google rankings.
It’s not clear how Google gauges social media when it comes to ranking websites. The search engine has always been very secretive about its algorithms. And whilst we know that not all social media content can be indexed, search engines, including Google, say that they are able to evaluate the user-friendliness of content. This is why if you post a blog article on LinkedIn, Facebook or Twitter and receive a lot of positive feedback, those articles will rank higher in your search results. Plus Google also lists social media reviews in its results. Continue reading
Facebook has now changed its news feed algorithm after users said that they wanted to see more stories from friends and pages that they cared about and less promotional content. The company says it plans to give more prominence to status updates and photos shared by users’ friends and family members while playing down news articles or anything published by businesses, brands or media!
Facebook founder Mark Zuckerberg said that the channel had a responsibility to make sure it’s services are fun and good for people’s well-being. This new change is all about helping users to “have meaningful interactions.” So what does that mean for your Facebook business page, if it will no longer be actively showing it to your followers and you can’t ask for shares, likes and comments anymore?
Valuable content wins!
As a social media manager what do I recommend? Instead of getting worried about it, get creative! Stop simply broadcasting what you think is fascinating, but may have limited resonance with anyone else, and start interacting with the conversation. Essentially this means that the time has come for you to create valuable content, which is useful, helpful and informative and then pay to promote it.
The change is a good thing. I’ve have been telling clients for years that they need to change what messages they are sending out, but still some businesses seem reluctant to take any notice. This new change will ensure that people do. Over the coming months, businesses will probably see a significant decrease in organic reach and usage. However, businesses whose posts prompt conversations between friends will definitely see less of an effect.
Below are my top tips for your continued business Facebook page success.
- Create good quality content, which is capable of starting conversations between users, questions work well here.
- Don’t be shy about encouraging customers to follow your Facebook page and remind loyal followers about the “see first” option in their news feed preferences.
- Increase your Facebook advertising budget, this will ensure your page gets seen by a wider audience.
- Make more Facebook Live videos, as this content will perform well under the new algorithm.
- Invest in Facebook Groups and engage with an exclusive group of people to build even better relationships over a shared interest.
Need some fresh ideas and perspective on how to make your Facebook page zing, then contact me on Twitter @SandraAshford
If the content doesn’t appeal to you on social media channels then “scroll on by” is the mantra that I live by. But, sometimes when time allows, or I am feeling extra nosey, I read posts that normally I would just ignore. When I do, I am always amazed by just how much information people are sharing, or should I say oversharing, as if there is no longer any distinction between private and public domain. Continue reading
I meet many people networking who tell me about self-help books they have read, which they claim could change my business. But as a Yorkshire lass, I can’t help but wonder if we are all being taken for a rather expensive ride, as some of the information they contain is basic common sense and/or extremely logical? And instead of helping us, I suggest whether this genre of books is just a clever way for successful people to exploit those who are less successful? Continue reading
Since social media first appeared in 2004, its growth has been unprecedented. And whilst many businesses in the early days made the decision not to use it, today 90% use social media to keep customers engaged, informed, foster loyalty, influence purchasing decisions and encourage repeat business. Continue reading