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Social Media and Beyond


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How does your business card shape up?

business cardNo self respecting business owner would be without a business card would they?  No of course they wouldn’t.  They are your shop window to all your services and products, provide your phone number, website address and other relevant information.   

However, one of the things that always seem to be missing are your social media channels. The whole world and his dog are on social media nowadays, (yes dogs do have twitter accounts), so why wouldn’t you tell people you are too?

Is it enough to just have the symbol on the card? Yes if your twitter handle is the same as your business name, if not put the name of your account on.  Don’t leave it to chance that they may visit your website and find out from there.  Chances are they probably wont. Continue reading

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On my travels around various networking groups I come across a lot of companies who now say they do social media. Virtual Assistants and Web Developers come to mind, although there are other types of companies too.

When I ask them how many clients they are managing social media for they say, oh about ten or so.  Can you guess what my next question is? No, well I will tell you.  “So how do you manage ten social media platforms in one day”- Answer – by scheduling.   Virtual Assistant Continue reading


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It’s not just a numbers game

Do you get excited every time you get a new follower or like? Are you monitoring the increase in likes on your FB page? It gets a bit addictive doesn’t it?

But, there’s always one of those isn’t there? Are you checking your notifications as this is what really counts? How much interaction are you getting? Are you talking to people and are they responding?

Without interaction and engagement what have you got? I’ll tell you, you have an advertising board and nothing more Continue reading


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Social Media and the Celebrant

This week our guest blogger is Judy Mansfield from Cherish Ceremonies.  You can like her here on Facebook.  Judy tells us how she has used social media to increase awareness for herself and her business.  social media

With regards to social media, I have found that people fall into two main camps.  The social media haters, and the social media enthusiasts! 

Of the former – nothing to be done.  They won’t be convinced and I don’t try. 

Of the enthusiasts, I have found 3 sub- groups, and I fall into group 2.

Group 1 – Embrace everything.  You name it, they are onto it.  Facebook, Twitter, Linked In, Instagram, Pinterest, Blogger, Periscope etc.  Usually G+ aficionados, and use it for work as well as socially.

Group 2 – Enjoy social media, and use it for work and socially, tend mainly to use the Big 3:  Facebook a lot, Twitter a fair bit and Linked In now and again, with a pinch of Pinterest when they remember ☺

Group 3 –  Only use Facebook socially and to play CandyCrush and Word games or to post photos of their dinner and their cat.

I have been on Facebook as a social user for some years now.  I’ve had a business account for my Cherish Ceremonies wedding and baby naming work for just over 2 years.  A little time later, I set up a separate page for the funeral side of the business not only because I realised that weddings and funerals don’t mix, but also because anything around death has to be written about with a different level of sensitivity and has a different audience. Continue reading


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Excuse me which platform do I need?

Twitter, Facebook, LinkedIn, Google +, Pinterest, Instagram, Snapchat and now Ello, so many platforms, but which one do you choose?  

The first question you need to ask yourself is “who are my target audience?”  Answer that and you are halfway there.

Social Media platforms

95% of us should be on Linkedin, this is our business suit, the place we share our qualifications and experience, a chance to add our opinions on burning business discussions and share articles relevant to our industry.

Facebook, Pinterest and Instagram are great if your business is visual, so probably not the place for accountants, solicitors or health and safety professionals.  

Only set up a social media platform if you are going to use it.  Nothing looks worse than an unloved Facebook page or a Twitter account when the last tweet was sent three weeks ago.  In the format of the Channel 4 property programme, Consistency, Consistency, Consistency!   

If this all sounds a bit of a drag there are many social media professionals out there waiting for your business (me included).  They can set up a strategy that is right for you using the correct platforms and either do it for you or teach you how to do it yourself.  

Word of warning:  talk to several different companies and find the person who you like and feel you could work with and don’t necessarily go with price.  Price varies widely, from bargain basement to gold standard and does not guarantee good or bad service. Check they have some experience of your industry, if they don’t, then don’t use them.

Either way you do have to ask yourself if you can afford NOT to be doing it.  

Take a look at these stats and decide for yourself

Twitter has 271 million active users, 30% 18 to 29, 18% 30 to 49 and 12% over 50

Google + 540 million users, average age 28 and 67% male

Instagram 200 million, 67% aged 18 to 34

Facebook 1.3 billion users of which 41.4% are 35 to 54


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Tools R Us! Er, actually no, they R not us.

Tools

I spend a lot of time on the internet, as you can imagine, it is a must for my profession.  Because of this I tend to see a lot of things advertised to make your social media life easier.  “Use this or that tool”;  “ ten tips to easier social media marketing”;  “how to easily create content using XYZ”.  Why does this bother me?  Let me explain.

In my opinion we should be using our own brains to think up our content, why do we need a tool to create it for us.  We are constantly being told that “Content is King” which I truly believe in, so why then are we using things like Post Planner and other tools to create the content for us.  Continue reading


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Are you thinking outside of the box whilst pushing the envelope?

Box Envelope

So come on who has heard these two phrases ad nasaeum, or maybe even used them!  Is it just me or are some of these phrases just used for the sake of using them and do people even know what they mean?

Another of my all time favourites and it seems to be doing the rounds at the moment is “No brainer”.  Okay I know what it means but come on people please think of a new one.

The other word I find that is overused is bespoke.  Are you actually doing something that is unique for your customer or are you just trotting that out so that it looks like you are.  You will get found out if you are.  When I speak to someone who I want to do business with I will be able to tell whether they are going to tailor their product to me or not. 

Everything seems to be a journey these days.  For example, when the Strictly Come Dancing celebrities are asked about their time on the show they say “It has been an incredible journey”, I thought a journey was when you went on holiday, or at least it used to be.

Have you ever been in a meeting where someone says “We need to diary up as we need some FaceTime”  – Excuse me – Do you mean can we arrange a meeting, if so then why not say so.

Here are some more quirky sayings, some are okay but others sound just plain silly to me.

Moving the goal posts

Put this one to bed

Take it offline

Bring out the big guns

Close of play

Tipping Point

Bring to the table

Joined up thinking

Not enough bandwidth

Strategic staircase

Reinventing the wheel

Pick up and run with it

Off piste

Turnkey solution

Win win

Who has been watching something on television and heard the person being interviewed say, “I gave it 110%” – really how do you do that.  There is no such thing, it is 100% full stop.

Another quirky one I have heard of is “Blue Sky Thinking” – do people think this makes them sound more intelligent? 

And finally, my all time favourite (and I have no idea what it means) is “Grabbing the low hanging fruit”! – If you know please leave me a comment and tell me. 

So next time you are in a meeting or networking see how many of these sayings you hear and I bet a smile creeps across your face.

Anyway must go as I now have to give 110% to my blue sky strategic staircase thinking!