footprintsocialmedia

Social Media and Beyond


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I don’t need anyone to write my blogs/social media/web copy.  Why would I when I can do it myself.  But can you?  

Do you see your business from your customers point of view or are you just seeing it from your point of view? Is it too technical so that no one will understand it?  Well quite frankly yes,some of you are! 

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Now don’t get me wrong, there are some people who really can do their own and make an excellent job of it, but then again there are those who just can’t. Continue reading

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Let’s play nicely!

Networking, a place to meet like minded people, build relationships and trust, make lasting friendships and ultimately get some business.

But wait, is this always the case?  Well frankly no.

Now don’t get me wrong there are some wonderful people who go networking and I have made some great friendships with people but there is always the oddball, come on admit it you’ve met one if you are honest.

Some people just don’t get networking, they go once and say it’s not for them, they didn’t get any business from it or they felt uncomfortable.  But with everything in life you have to give it time, talk to people about anything and everything, except your business. That can come later.  Smiling
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How does your business card shape up?

business cardNo self respecting business owner would be without a business card would they?  No of course they wouldn’t.  They are your shop window to all your services and products, provide your phone number, website address and other relevant information.   

However, one of the things that always seem to be missing are your social media channels. The whole world and his dog are on social media nowadays, (yes dogs do have twitter accounts), so why wouldn’t you tell people you are too?

Is it enough to just have the symbol on the card? Yes if your twitter handle is the same as your business name, if not put the name of your account on.  Don’t leave it to chance that they may visit your website and find out from there.  Chances are they probably wont. Continue reading


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On my travels around various networking groups I come across a lot of companies who now say they do social media. Virtual Assistants and Web Developers come to mind, although there are other types of companies too.

When I ask them how many clients they are managing social media for they say, oh about ten or so.  Can you guess what my next question is? No, well I will tell you.  “So how do you manage ten social media platforms in one day”- Answer – by scheduling.   Virtual Assistant Continue reading


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It’s not just a numbers game

Do you get excited every time you get a new follower or like? Are you monitoring the increase in likes on your FB page? It gets a bit addictive doesn’t it?

But, there’s always one of those isn’t there? Are you checking your notifications as this is what really counts? How much interaction are you getting? Are you talking to people and are they responding?

Without interaction and engagement what have you got? I’ll tell you, you have an advertising board and nothing more Continue reading


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Social Media and the Celebrant

This week our guest blogger is Judy Mansfield from Cherish Ceremonies.  You can like her here on Facebook.  Judy tells us how she has used social media to increase awareness for herself and her business.  social media

With regards to social media, I have found that people fall into two main camps.  The social media haters, and the social media enthusiasts! 

Of the former – nothing to be done.  They won’t be convinced and I don’t try. 

Of the enthusiasts, I have found 3 sub- groups, and I fall into group 2.

Group 1 – Embrace everything.  You name it, they are onto it.  Facebook, Twitter, Linked In, Instagram, Pinterest, Blogger, Periscope etc.  Usually G+ aficionados, and use it for work as well as socially.

Group 2 – Enjoy social media, and use it for work and socially, tend mainly to use the Big 3:  Facebook a lot, Twitter a fair bit and Linked In now and again, with a pinch of Pinterest when they remember ☺

Group 3 –  Only use Facebook socially and to play CandyCrush and Word games or to post photos of their dinner and their cat.

I have been on Facebook as a social user for some years now.  I’ve had a business account for my Cherish Ceremonies wedding and baby naming work for just over 2 years.  A little time later, I set up a separate page for the funeral side of the business not only because I realised that weddings and funerals don’t mix, but also because anything around death has to be written about with a different level of sensitivity and has a different audience. Continue reading


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Excuse me which platform do I need?

Twitter, Facebook, LinkedIn, Google +, Pinterest, Instagram, Snapchat and now Ello, so many platforms, but which one do you choose?  

The first question you need to ask yourself is “who are my target audience?”  Answer that and you are halfway there.

Social Media platforms

95% of us should be on Linkedin, this is our business suit, the place we share our qualifications and experience, a chance to add our opinions on burning business discussions and share articles relevant to our industry.

Facebook, Pinterest and Instagram are great if your business is visual, so probably not the place for accountants, solicitors or health and safety professionals.  

Only set up a social media platform if you are going to use it.  Nothing looks worse than an unloved Facebook page or a Twitter account when the last tweet was sent three weeks ago.  In the format of the Channel 4 property programme, Consistency, Consistency, Consistency!   

If this all sounds a bit of a drag there are many social media professionals out there waiting for your business (me included).  They can set up a strategy that is right for you using the correct platforms and either do it for you or teach you how to do it yourself.  

Word of warning:  talk to several different companies and find the person who you like and feel you could work with and don’t necessarily go with price.  Price varies widely, from bargain basement to gold standard and does not guarantee good or bad service. Check they have some experience of your industry, if they don’t, then don’t use them.

Either way you do have to ask yourself if you can afford NOT to be doing it.  

Take a look at these stats and decide for yourself

Twitter has 271 million active users, 30% 18 to 29, 18% 30 to 49 and 12% over 50

Google + 540 million users, average age 28 and 67% male

Instagram 200 million, 67% aged 18 to 34

Facebook 1.3 billion users of which 41.4% are 35 to 54