Social Media and Beyond

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Change is good when it comes to marketing!

If you’re doing marketing properly, on a regular basis you will monitor, measure and make decisions based on the activities you have done. After all, there is no point continuing to undertake a particular campaign if it’s simply not working. The same is true about pumping additional resources into areas where you have experienced some positive outcomes. Continue reading

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Facebook – Stop broadcasting and start interacting!

Facebook has now changed its news feed algorithm after users said that they wanted to see more stories from friends and pages that they cared about and less promotional content. The company says it plans to give more prominence to status updates and photos shared by users’ friends and family members while playing down news articles or anything published by businesses, brands or media!

Facebook founder Mark Zuckerberg said that the channel had a responsibility to make sure it’s services are fun and good for people’s well-being. This new change is all about helping users to “have meaningful interactions.” So what does that mean for your Facebook business page, if it will no longer be actively showing it to your followers and you can’t ask for shares, likes and comments anymore?

Valuable content wins!

As a social media manager what do I recommend? Instead of getting worried about it, get creative! Stop simply broadcasting what you think is fascinating, but may have limited resonance with anyone else, and start interacting with the conversation. Essentially this means that the time has come for you to create valuable content, which is useful, helpful and informative and then pay to promote it.

The change is a good thing. I’ve have been telling clients for years that they need to change what messages they are sending out, but still some businesses seem reluctant to take any notice. This new change will ensure that people do. Over the coming months, businesses will probably see a significant decrease in organic reach and usage. However, businesses whose posts prompt conversations between friends will definitely see less of an effect.

Below are my top tips for your continued business Facebook page success.

  1. Create good quality content, which is capable of starting conversations between users, questions work well here.
  2. Don’t be shy about encouraging customers to follow your Facebook page and remind loyal followers about the “see first” option in their news feed preferences.
  3. Increase your Facebook advertising budget, this will ensure your page gets seen by a wider audience.
  4. Make more Facebook Live videos, as this content will perform well under the new algorithm.
  5. Invest in Facebook Groups and engage with an exclusive group of people to build even better relationships over a shared interest.

Need some fresh ideas and perspective on how to make your Facebook page zing, then contact me on Twitter @SandraAshford

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Why should your business use social media?

Since social media first appeared in 2004, its growth has been unprecedented. And whilst many businesses in the early days made the decision not to use it, today 90% use social media to keep customers engaged, informed, foster loyalty, influence purchasing decisions and encourage repeat business. Continue reading

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Will social media work for my business?

I’m going to make a grand assertion here: Social media can work for pretty much any business… if it’s used in the right way.

Some people think it’s a waste of time, however, and that’s fine; it’s not for everyone. But I’d like to at least offer you five tips that will help get social media working for your business, if you want and need it to.

Footprint’s top 5 tips for making social media work for your business Continue reading

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Money, Money, Money – why it’s not funny!

Richard Branson said “Never go into business purely to make money. If that’s the motive, you’re better off doing nothing.”

In recent months I have come across a number of fellow business owners who are so obsessed with where their next pound is coming from, that they will do anything, including trampling over personal feelings and ignoring basic business etiquette to get it.

What’s your motivation?

Most successful entrepreneurs say that their primary motivation has been to build something lasting, not to make a lot of money. And I would agree, my motivation to set up, build and develop my social media business comes from the enjoyment I get from the work that I do, combined with the thanks and respect from my clients because of the great results that I can help them to achieve. Whilst I need money, as we all do to live, it is most definitely a by-product, not the main motivating factor to running my own business. Continue reading

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Are you Yo-Yo-ing in and out of social media?

Social media, it’s a bit like a diet, you decide you really must lose weight and join a club and embark on a healthy eating plan and really get stuck into it in the first week or two.  All is going well, you have lost a few pounds and your clothes start fitting better and you start to feel good about yourself again.   But then ……….. an invitation drops through the door for a party/wedding/meal out and you think “Oh I should be okay to have a few drinks and a meal, what harm can it do” – and before you know it you are back to square one. Continue reading

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I don’t need anyone to write my blogs/social media/web copy.  Why would I when I can do it myself.  But can you?  

Do you see your business from your customers point of view or are you just seeing it from your point of view? Is it too technical so that no one will understand it?  Well quite frankly yes,some of you are! 


Now don’t get me wrong, there are some people who really can do their own and make an excellent job of it, but then again there are those who just can’t. Continue reading