footprintsocialmedia

Social Media and Beyond


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Money, Money, Money – why it’s not funny!

Richard Branson said “Never go into business purely to make money. If that’s the motive, you’re better off doing nothing.”

In recent months I have come across a number of fellow business owners who are so obsessed with where their next pound is coming from, that they will do anything, including trampling over personal feelings and ignoring basic business etiquette to get it.

What’s your motivation?

Most successful entrepreneurs say that their primary motivation has been to build something lasting, not to make a lot of money. And I would agree, my motivation to set up, build and develop my social media business comes from the enjoyment I get from the work that I do, combined with the thanks and respect from my clients because of the great results that I can help them to achieve. Whilst I need money, as we all do to live, it is most definitely a by-product, not the main motivating factor to running my own business. Continue reading

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Are you Yo-Yo-ing in and out of social media?

Social media, it’s a bit like a diet, you decide you really must lose weight and join a club and embark on a healthy eating plan and really get stuck into it in the first week or two.  All is going well, you have lost a few pounds and your clothes start fitting better and you start to feel good about yourself again.   But then ……….. an invitation drops through the door for a party/wedding/meal out and you think “Oh I should be okay to have a few drinks and a meal, what harm can it do” – and before you know it you are back to square one. Continue reading


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I don’t need anyone to write my blogs/social media/web copy.  Why would I when I can do it myself.  But can you?  

Do you see your business from your customers point of view or are you just seeing it from your point of view? Is it too technical so that no one will understand it?  Well quite frankly yes,some of you are! 

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Now don’t get me wrong, there are some people who really can do their own and make an excellent job of it, but then again there are those who just can’t. Continue reading


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How does your business card shape up?

business cardNo self respecting business owner would be without a business card would they?  No of course they wouldn’t.  They are your shop window to all your services and products, provide your phone number, website address and other relevant information.   

However, one of the things that always seem to be missing are your social media channels. The whole world and his dog are on social media nowadays, (yes dogs do have twitter accounts), so why wouldn’t you tell people you are too?

Is it enough to just have the symbol on the card? Yes if your twitter handle is the same as your business name, if not put the name of your account on.  Don’t leave it to chance that they may visit your website and find out from there.  Chances are they probably wont. Continue reading


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Excuse me which platform do I need?

Twitter, Facebook, LinkedIn, Google +, Pinterest, Instagram, Snapchat and now Ello, so many platforms, but which one do you choose?  

The first question you need to ask yourself is “who are my target audience?”  Answer that and you are halfway there.

Social Media platforms

95% of us should be on Linkedin, this is our business suit, the place we share our qualifications and experience, a chance to add our opinions on burning business discussions and share articles relevant to our industry.

Facebook, Pinterest and Instagram are great if your business is visual, so probably not the place for accountants, solicitors or health and safety professionals.  

Only set up a social media platform if you are going to use it.  Nothing looks worse than an unloved Facebook page or a Twitter account when the last tweet was sent three weeks ago.  In the format of the Channel 4 property programme, Consistency, Consistency, Consistency!   

If this all sounds a bit of a drag there are many social media professionals out there waiting for your business (me included).  They can set up a strategy that is right for you using the correct platforms and either do it for you or teach you how to do it yourself.  

Word of warning:  talk to several different companies and find the person who you like and feel you could work with and don’t necessarily go with price.  Price varies widely, from bargain basement to gold standard and does not guarantee good or bad service. Check they have some experience of your industry, if they don’t, then don’t use them.

Either way you do have to ask yourself if you can afford NOT to be doing it.  

Take a look at these stats and decide for yourself

Twitter has 271 million active users, 30% 18 to 29, 18% 30 to 49 and 12% over 50

Google + 540 million users, average age 28 and 67% male

Instagram 200 million, 67% aged 18 to 34

Facebook 1.3 billion users of which 41.4% are 35 to 54


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How Social Media has changed the Game in Education

This week our guest blogger is Katie Ashford.  Katie graduated from the University of Warwick. She has since worked as an English teacher and leader of SEN intervention in the West Midlands. She is a Teach First Ambassador* and her vision for education is that all children, regardless of ability or background, should be able to enjoy and have their lives enriched by the written and spoken word.  Her passion for literature stems from her own reading as a child, which encouraged her to join the teaching profession. Katie has spoken at national research and education conferences and has lectured PGCE students at the University of Birmingham. She has written for various websites and the Times Education Supplement, and has co-authored two books about teaching. Katie is relocating to London to join the Michaela team, and is excited to work at what will become a leading school in the UK.

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Modern teaching

 

I remember my first day like it was yesterday. The shrill ring of the school bell rattled Continue reading