If you’re doing marketing properly, on a regular basis you will monitor, measure and make decisions based on the activities you have done. After all, there is no point continuing to undertake a particular campaign if it’s simply not working. The same is true about pumping additional resources into areas where you have experienced some positive outcomes. Continue reading
In recent years, it has been difficult to determine whether social media channels help you to achieve better SEO results and therefore improve your Google search rankings. However, today there seems to be little doubt. Essentially having an active social media presence helps direct people to your site, which in turn enhances your Google rankings.
It’s not clear how Google gauges social media when it comes to ranking websites. The search engine has always been very secretive about its algorithms. And whilst we know that not all social media content can be indexed, search engines, including Google, say that they are able to evaluate the user-friendliness of content. This is why if you post a blog article on LinkedIn, Facebook or Twitter and receive a lot of positive feedback, those articles will rank higher in your search results. Plus Google also lists social media reviews in its results. Continue reading
Since social media first appeared in 2004, its growth has been unprecedented. And whilst many businesses in the early days made the decision not to use it, today 90% use social media to keep customers engaged, informed, foster loyalty, influence purchasing decisions and encourage repeat business. Continue reading
Richard Branson said “Never go into business purely to make money. If that’s the motive, you’re better off doing nothing.”
In recent months I have come across a number of fellow business owners who are so obsessed with where their next pound is coming from, that they will do anything, including trampling over personal feelings and ignoring basic business etiquette to get it.
What’s your motivation?
Most successful entrepreneurs say that their primary motivation has been to build something lasting, not to make a lot of money. And I would agree, my motivation to set up, build and develop my social media business comes from the enjoyment I get from the work that I do, combined with the thanks and respect from my clients because of the great results that I can help them to achieve. Whilst I need money, as we all do to live, it is most definitely a by-product, not the main motivating factor to running my own business. Continue reading
So come on who has heard these two phrases ad nasaeum, or maybe even used them! Is it just me or are some of these phrases just used for the sake of using them and do people even know what they mean?
Another of my all time favourites and it seems to be doing the rounds at the moment is “No brainer”. Okay I know what it means but come on people please think of a new one.
The other word I find that is overused is bespoke. Are you actually doing something that is unique for your customer or are you just trotting that out so that it looks like you are. You will get found out if you are. When I speak to someone who I want to do business with I will be able to tell whether they are going to tailor their product to me or not.
Everything seems to be a journey these days. For example, when the Strictly Come Dancing celebrities are asked about their time on the show they say “It has been an incredible journey”, I thought a journey was when you went on holiday, or at least it used to be.
Have you ever been in a meeting where someone says “We need to diary up as we need some FaceTime” – Excuse me – Do you mean can we arrange a meeting, if so then why not say so.
Here are some more quirky sayings, some are okay but others sound just plain silly to me.
Moving the goal posts
Put this one to bed
Take it offline
Bring out the big guns
Close of play
Bring to the table
Joined up thinking
Not enough bandwidth
Reinventing the wheel
Pick up and run with it
Who has been watching something on television and heard the person being interviewed say, “I gave it 110%” – really how do you do that. There is no such thing, it is 100% full stop.
Another quirky one I have heard of is “Blue Sky Thinking” – do people think this makes them sound more intelligent?
And finally, my all time favourite (and I have no idea what it means) is “Grabbing the low hanging fruit”! – If you know please leave me a comment and tell me.
So next time you are in a meeting or networking see how many of these sayings you hear and I bet a smile creeps across your face.
Anyway must go as I now have to give 110% to my blue sky strategic staircase thinking!