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Self-help books – do we really need them to be successful in business?

THIS BOOK WILL MAKE YOU (INSERT APPROPRIATE WORDING)

I meet many people networking who tell me about self-help books they have read, which they claim could change my business. But as a Yorkshire lass, I can’t help but wonder if we are all being taken for a rather expensive ride, as some of the information they contain is basic common sense and/or extremely logical? And instead of helping us, I suggest whether this genre of books is just a clever way for successful people to exploit those who are less successful? Continue reading

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