Social Media and Beyond

Leave a comment

Facebook – Stop broadcasting and start interacting!

Facebook has now changed its news feed algorithm after users said that they wanted to see more stories from friends and pages that they cared about and less promotional content. The company says it plans to give more prominence to status updates and photos shared by users’ friends and family members while playing down news articles or anything published by businesses, brands or media!

Facebook founder Mark Zuckerberg said that the channel had a responsibility to make sure it’s services are fun and good for people’s well-being. This new change is all about helping users to “have meaningful interactions.” So what does that mean for your Facebook business page, if it will no longer be actively showing it to your followers and you can’t ask for shares, likes and comments anymore?

Valuable content wins!

As a social media manager what do I recommend? Instead of getting worried about it, get creative! Stop simply broadcasting what you think is fascinating, but may have limited resonance with anyone else, and start interacting with the conversation. Essentially this means that the time has come for you to create valuable content, which is useful, helpful and informative and then pay to promote it.

The change is a good thing. I’ve have been telling clients for years that they need to change what messages they are sending out, but still some businesses seem reluctant to take any notice. This new change will ensure that people do. Over the coming months, businesses will probably see a significant decrease in organic reach and usage. However, businesses whose posts prompt conversations between friends will definitely see less of an effect.

Below are my top tips for your continued business Facebook page success.

  1. Create good quality content, which is capable of starting conversations between users, questions work well here.
  2. Don’t be shy about encouraging customers to follow your Facebook page and remind loyal followers about the “see first” option in their news feed preferences.
  3. Increase your Facebook advertising budget, this will ensure your page gets seen by a wider audience.
  4. Make more Facebook Live videos, as this content will perform well under the new algorithm.
  5. Invest in Facebook Groups and engage with an exclusive group of people to build even better relationships over a shared interest.

Need some fresh ideas and perspective on how to make your Facebook page zing, then contact me on Twitter @SandraAshford


Leave a comment

Are we sharing too much on Social Media?

If the content doesn’t appeal to you on social media channels then “scroll on by” is the mantra that I live by. But, sometimes when time allows, or I am feeling extra nosey, I read posts that normally I would just ignore. When I do, I am always amazed by just how much information people are sharing, or should I say oversharing, as if there is no longer any distinction between private and public domain. Continue reading

Leave a comment

Why should your business use social media?

Since social media first appeared in 2004, its growth has been unprecedented. And whilst many businesses in the early days made the decision not to use it, today 90% use social media to keep customers engaged, informed, foster loyalty, influence purchasing decisions and encourage repeat business. Continue reading

Leave a comment

Will social media work for my business?

I’m going to make a grand assertion here: Social media can work for pretty much any business… if it’s used in the right way.

Some people think it’s a waste of time, however, and that’s fine; it’s not for everyone. But I’d like to at least offer you five tips that will help get social media working for your business, if you want and need it to.

Footprint’s top 5 tips for making social media work for your business Continue reading

Leave a comment

Are you Yo-Yo-ing in and out of social media?

Social media, it’s a bit like a diet, you decide you really must lose weight and join a club and embark on a healthy eating plan and really get stuck into it in the first week or two.  All is going well, you have lost a few pounds and your clothes start fitting better and you start to feel good about yourself again.   But then ……….. an invitation drops through the door for a party/wedding/meal out and you think “Oh I should be okay to have a few drinks and a meal, what harm can it do” – and before you know it you are back to square one. Continue reading

Leave a comment

Hashtags Do’s and Dont’s

Hashtags, we’ve all heard of them (if you don’t where have you been?) but are you using them correctly,  Chances are, probably not.

Spending most of my life online with the likes of Twitter, Facebook, Instagram, Snapchat etc. etc. I see a lot of misuse of these little critters.   Things likes #hello and #hi.  There really is no point in using these at all.  And Why?


Well here is why.   Think about what your audience is searching for.  Say for example you have scarves to sell, using the hashtag scarves is not going to get people to look you up.  However using hashtags such as #fashion, #fashionista, #fashionblogger is going to be much better as they are well established hashtags that are used all the time.  Continue reading

Leave a comment

How does your business card shape up?

business cardNo self respecting business owner would be without a business card would they?  No of course they wouldn’t.  They are your shop window to all your services and products, provide your phone number, website address and other relevant information.   

However, one of the things that always seem to be missing are your social media channels. The whole world and his dog are on social media nowadays, (yes dogs do have twitter accounts), so why wouldn’t you tell people you are too?

Is it enough to just have the symbol on the card? Yes if your twitter handle is the same as your business name, if not put the name of your account on.  Don’t leave it to chance that they may visit your website and find out from there.  Chances are they probably wont. Continue reading