If the content doesn’t appeal to you on social media channels then “scroll on by” is the mantra that I live by. But, sometimes when time allows, or I am feeling extra nosey, I read posts that normally I would just ignore. When I do, I am always amazed by just how much information people are sharing, or should I say oversharing, as if there is no longer any distinction between private and public domain. Continue reading
Since social media first appeared in 2004, its growth has been unprecedented. And whilst many businesses in the early days made the decision not to use it, today 90% use social media to keep customers engaged, informed, foster loyalty, influence purchasing decisions and encourage repeat business. Continue reading
I’m going to make a grand assertion here: Social media can work for pretty much any business… if it’s used in the right way.
Some people think it’s a waste of time, however, and that’s fine; it’s not for everyone. But I’d like to at least offer you five tips that will help get social media working for your business, if you want and need it to.
Footprint’s top 5 tips for making social media work for your business Continue reading
Twitter, Facebook, LinkedIn, Google +, Pinterest, Instagram, Snapchat and now Ello, so many platforms, but which one do you choose?
The first question you need to ask yourself is “who are my target audience?” Answer that and you are halfway there.
95% of us should be on Linkedin, this is our business suit, the place we share our qualifications and experience, a chance to add our opinions on burning business discussions and share articles relevant to our industry.
Facebook, Pinterest and Instagram are great if your business is visual, so probably not the place for accountants, solicitors or health and safety professionals.
Only set up a social media platform if you are going to use it. Nothing looks worse than an unloved Facebook page or a Twitter account when the last tweet was sent three weeks ago. In the format of the Channel 4 property programme, Consistency, Consistency, Consistency!
If this all sounds a bit of a drag there are many social media professionals out there waiting for your business (me included). They can set up a strategy that is right for you using the correct platforms and either do it for you or teach you how to do it yourself.
Word of warning: talk to several different companies and find the person who you like and feel you could work with and don’t necessarily go with price. Price varies widely, from bargain basement to gold standard and does not guarantee good or bad service. Check they have some experience of your industry, if they don’t, then don’t use them.
Either way you do have to ask yourself if you can afford NOT to be doing it.
Take a look at these stats and decide for yourself
Twitter has 271 million active users, 30% 18 to 29, 18% 30 to 49 and 12% over 50
Google + 540 million users, average age 28 and 67% male
Instagram 200 million, 67% aged 18 to 34
Facebook 1.3 billion users of which 41.4% are 35 to 54
I spend a lot of time on the internet, as you can imagine, it is a must for my profession. Because of this I tend to see a lot of things advertised to make your social media life easier. “Use this or that tool”; “ ten tips to easier social media marketing”; “how to easily create content using XYZ”. Why does this bother me? Let me explain.
In my opinion we should be using our own brains to think up our content, why do we need a tool to create it for us. We are constantly being told that “Content is King” which I truly believe in, so why then are we using things like Post Planner and other tools to create the content for us. Continue reading