footprintsocialmedia

Social Media and Beyond


Leave a comment

Hashtags Do’s and Dont’s

Hashtags, we’ve all heard of them (if you don’t where have you been?) but are you using them correctly,  Chances are, probably not.

Spending most of my life online with the likes of Twitter, Facebook, Instagram, Snapchat etc. etc. I see a lot of misuse of these little critters.   Things likes #hello and #hi.  There really is no point in using these at all.  And Why?

hashtag-1120301_1280

Well here is why.   Think about what your audience is searching for.  Say for example you have scarves to sell, using the hashtag scarves is not going to get people to look you up.  However using hashtags such as #fashion, #fashionista, #fashionblogger is going to be much better as they are well established hashtags that are used all the time.  Continue reading

Advertisements


Leave a comment

How does your business card shape up?

business cardNo self respecting business owner would be without a business card would they?  No of course they wouldn’t.  They are your shop window to all your services and products, provide your phone number, website address and other relevant information.   

However, one of the things that always seem to be missing are your social media channels. The whole world and his dog are on social media nowadays, (yes dogs do have twitter accounts), so why wouldn’t you tell people you are too?

Is it enough to just have the symbol on the card? Yes if your twitter handle is the same as your business name, if not put the name of your account on.  Don’t leave it to chance that they may visit your website and find out from there.  Chances are they probably wont. Continue reading


Leave a comment >

 

All of a sudden hashtags are everywhere, no longer confined to Twitter they can be found on Facebook, television, magazines and now they are creeping into our language.

However when is it appropriate to use them and when is it just plain silly?

In my opinion there is a time and a place, they are great if you want to interact with a programme on TV, for example #BGT (that’s Britain’s Got Talent for the uninitiated) here you can interact with people who are watching the programme and exchange comments and thoughts about the show.   They are useful for business to help locate a certain product or service.  Even better if you are looking for something in a particular area and the town can be hash tagged.

BUT, and here comes my gripe, do not use them on every word. Firstly it makes your tweet hard to read, secondly I really doubt many people would read it, and thirdly, WHY?

Ok I know there is not a hashtag dictionary (Mmmmm now there’s an idea) but I would ask you to think carefully before using this little innocuous symbol.  We do not need to see it in a text or an email.  It is not necessary to use it in speech (as in the title of this blog), or to use it on words of absolutely no relevance, for example, “and, thanks, hello”, you get my drift?

Running a sentence together with a hashtag at the beginning is a no no too, again too difficult to read and, let’s face it, it’s never hoping to trend!

Let’s keep it for the purpose it was intended, Twitter.   So let’s just find two key words in our tweet to hashtag and I can assure you that it will have more impact and gain you more interaction and engagement.

#right #must #get #on #Ihaveabusinesstorun

hashtag