footprintsocialmedia

Social Media and Beyond


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Money, Money, Money – why it’s not funny!

Richard Branson said “Never go into business purely to make money. If that’s the motive, you’re better off doing nothing.”

In recent months I have come across a number of fellow business owners who are so obsessed with where their next pound is coming from, that they will do anything, including trampling over personal feelings and ignoring basic business etiquette to get it.

What’s your motivation?

Most successful entrepreneurs say that their primary motivation has been to build something lasting, not to make a lot of money. And I would agree, my motivation to set up, build and develop my social media business comes from the enjoyment I get from the work that I do, combined with the thanks and respect from my clients because of the great results that I can help them to achieve. Whilst I need money, as we all do to live, it is most definitely a by-product, not the main motivating factor to running my own business. Continue reading

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Workshops, hands-on or off?

So you’ve signed up for the workshop, got your notepad, pen and paid your money.  But have you asked if it is a hands-on workshop where you bring your laptop or tablet? 

Why am I asking this question?

The simple answer is – ease of learning.

It is a well-known fact that human beings have a short attention span, they say two hours of listening and learning is generally the right amount at once so that everything can be taken on board.  Yes, there will be others who can manage a whole day listening to someone teaching, but in my experience with social media, two hours seems to be the optimum time. Continue reading


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It’s not just a numbers game

Do you get excited every time you get a new follower or like? Are you monitoring the increase in likes on your FB page? It gets a bit addictive doesn’t it?

But, there’s always one of those isn’t there? Are you checking your notifications as this is what really counts? How much interaction are you getting? Are you talking to people and are they responding?

Without interaction and engagement what have you got? I’ll tell you, you have an advertising board and nothing more Continue reading