footprintsocialmedia

Social Media and Beyond


Leave a comment

Hashtags Do’s and Dont’s

Hashtags, we’ve all heard of them (if you don’t where have you been?) but are you using them correctly,  Chances are, probably not.

Spending most of my life online with the likes of Twitter, Facebook, Instagram, Snapchat etc. etc. I see a lot of misuse of these little critters.   Things likes #hello and #hi.  There really is no point in using these at all.  And Why?

hashtag-1120301_1280

Well here is why.   Think about what your audience is searching for.  Say for example you have scarves to sell, using the hashtag scarves is not going to get people to look you up.  However using hashtags such as #fashion, #fashionista, #fashionblogger is going to be much better as they are well established hashtags that are used all the time.  Continue reading

Advertisements


Leave a comment

Social Media and the Celebrant

This week our guest blogger is Judy Mansfield from Cherish Ceremonies.  You can like her here on Facebook.  Judy tells us how she has used social media to increase awareness for herself and her business.  social media

With regards to social media, I have found that people fall into two main camps.  The social media haters, and the social media enthusiasts! 

Of the former – nothing to be done.  They won’t be convinced and I don’t try. 

Of the enthusiasts, I have found 3 sub- groups, and I fall into group 2.

Group 1 – Embrace everything.  You name it, they are onto it.  Facebook, Twitter, Linked In, Instagram, Pinterest, Blogger, Periscope etc.  Usually G+ aficionados, and use it for work as well as socially.

Group 2 – Enjoy social media, and use it for work and socially, tend mainly to use the Big 3:  Facebook a lot, Twitter a fair bit and Linked In now and again, with a pinch of Pinterest when they remember ☺

Group 3 –  Only use Facebook socially and to play CandyCrush and Word games or to post photos of their dinner and their cat.

I have been on Facebook as a social user for some years now.  I’ve had a business account for my Cherish Ceremonies wedding and baby naming work for just over 2 years.  A little time later, I set up a separate page for the funeral side of the business not only because I realised that weddings and funerals don’t mix, but also because anything around death has to be written about with a different level of sensitivity and has a different audience. Continue reading


Leave a comment

Excuse me which platform do I need?

Twitter, Facebook, LinkedIn, Google +, Pinterest, Instagram, Snapchat and now Ello, so many platforms, but which one do you choose?  

The first question you need to ask yourself is “who are my target audience?”  Answer that and you are halfway there.

Social Media platforms

95% of us should be on Linkedin, this is our business suit, the place we share our qualifications and experience, a chance to add our opinions on burning business discussions and share articles relevant to our industry.

Facebook, Pinterest and Instagram are great if your business is visual, so probably not the place for accountants, solicitors or health and safety professionals.  

Only set up a social media platform if you are going to use it.  Nothing looks worse than an unloved Facebook page or a Twitter account when the last tweet was sent three weeks ago.  In the format of the Channel 4 property programme, Consistency, Consistency, Consistency!   

If this all sounds a bit of a drag there are many social media professionals out there waiting for your business (me included).  They can set up a strategy that is right for you using the correct platforms and either do it for you or teach you how to do it yourself.  

Word of warning:  talk to several different companies and find the person who you like and feel you could work with and don’t necessarily go with price.  Price varies widely, from bargain basement to gold standard and does not guarantee good or bad service. Check they have some experience of your industry, if they don’t, then don’t use them.

Either way you do have to ask yourself if you can afford NOT to be doing it.  

Take a look at these stats and decide for yourself

Twitter has 271 million active users, 30% 18 to 29, 18% 30 to 49 and 12% over 50

Google + 540 million users, average age 28 and 67% male

Instagram 200 million, 67% aged 18 to 34

Facebook 1.3 billion users of which 41.4% are 35 to 54