Richard Branson said “Never go into business purely to make money. If that’s the motive, you’re better off doing nothing.”
In recent months I have come across a number of fellow business owners who are so obsessed with where their next pound is coming from, that they will do anything, including trampling over personal feelings and ignoring basic business etiquette to get it.
What’s your motivation?
Most successful entrepreneurs say that their primary motivation has been to build something lasting, not to make a lot of money. And I would agree, my motivation to set up, build and develop my social media business comes from the enjoyment I get from the work that I do, combined with the thanks and respect from my clients because of the great results that I can help them to achieve. Whilst I need money, as we all do to live, it is most definitely a by-product, not the main motivating factor to running my own business. Continue reading