Social Media and Beyond

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Self-help books – do we really need them to be successful in business?


I meet many people networking who tell me about self-help books they have read, which they claim could change my business. But as a Yorkshire lass, I can’t help but wonder if we are all being taken for a rather expensive ride, as some of the information they contain is basic common sense and/or extremely logical? And instead of helping us, I suggest whether this genre of books is just a clever way for successful people to exploit those who are less successful? Continue reading

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Why should your business use social media?

Since social media first appeared in 2004, its growth has been unprecedented. And whilst many businesses in the early days made the decision not to use it, today 90% use social media to keep customers engaged, informed, foster loyalty, influence purchasing decisions and encourage repeat business. Continue reading