If you’re doing marketing properly, on a regular basis you will monitor, measure and make decisions based on the activities you have done. After all, there is no point continuing to undertake a particular campaign if it’s simply not working. The same is true about pumping additional resources into areas where you have experienced some positive outcomes. Continue reading
In recent years, it has been difficult to determine whether social media channels help you to achieve better SEO results and therefore improve your Google search rankings. However, today there seems to be little doubt. Essentially having an active social media presence helps direct people to your site, which in turn enhances your Google rankings.
It’s not clear how Google gauges social media when it comes to ranking websites. The search engine has always been very secretive about its algorithms. And whilst we know that not all social media content can be indexed, search engines, including Google, say that they are able to evaluate the user-friendliness of content. This is why if you post a blog article on LinkedIn, Facebook or Twitter and receive a lot of positive feedback, those articles will rank higher in your search results. Plus Google also lists social media reviews in its results. Continue reading
If the content doesn’t appeal to you on social media channels then “scroll on by” is the mantra that I live by. But, sometimes when time allows, or I am feeling extra nosey, I read posts that normally I would just ignore. When I do, I am always amazed by just how much information people are sharing, or should I say oversharing, as if there is no longer any distinction between private and public domain. Continue reading
Since social media first appeared in 2004, its growth has been unprecedented. And whilst many businesses in the early days made the decision not to use it, today 90% use social media to keep customers engaged, informed, foster loyalty, influence purchasing decisions and encourage repeat business. Continue reading
I’m going to make a grand assertion here: Social media can work for pretty much any business… if it’s used in the right way.
Some people think it’s a waste of time, however, and that’s fine; it’s not for everyone. But I’d like to at least offer you five tips that will help get social media working for your business, if you want and need it to.
Footprint’s top 5 tips for making social media work for your business Continue reading
Social media, it’s a bit like a diet, you decide you really must lose weight and join a club and embark on a healthy eating plan and really get stuck into it in the first week or two. All is going well, you have lost a few pounds and your clothes start fitting better and you start to feel good about yourself again. But then ……….. an invitation drops through the door for a party/wedding/meal out and you think “Oh I should be okay to have a few drinks and a meal, what harm can it do” – and before you know it you are back to square one. Continue reading
Hashtags, we’ve all heard of them (if you don’t where have you been?) but are you using them correctly, Chances are, probably not.
Spending most of my life online with the likes of Twitter, Facebook, Instagram, Snapchat etc. etc. I see a lot of misuse of these little critters. Things likes #hello and #hi. There really is no point in using these at all. And Why?
Well here is why. Think about what your audience is searching for. Say for example you have scarves to sell, using the hashtag scarves is not going to get people to look you up. However using hashtags such as #fashion, #fashionista, #fashionblogger is going to be much better as they are well established hashtags that are used all the time. Continue reading