footprintsocialmedia

Social Media and Beyond


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Why should your business use social media?

Since social media first appeared in 2004, its growth has been unprecedented. And whilst many businesses in the early days made the decision not to use it, today 90% use social media to keep customers engaged, informed, foster loyalty, influence purchasing decisions and encourage repeat business. Continue reading

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Will social media work for my business?

I’m going to make a grand assertion here: Social media can work for pretty much any business… if it’s used in the right way.

Some people think it’s a waste of time, however, and that’s fine; it’s not for everyone. But I’d like to at least offer you five tips that will help get social media working for your business, if you want and need it to.

Footprint’s top 5 tips for making social media work for your business Continue reading


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Are you Yo-Yo-ing in and out of social media?

Social media, it’s a bit like a diet, you decide you really must lose weight and join a club and embark on a healthy eating plan and really get stuck into it in the first week or two.  All is going well, you have lost a few pounds and your clothes start fitting better and you start to feel good about yourself again.   But then ……….. an invitation drops through the door for a party/wedding/meal out and you think “Oh I should be okay to have a few drinks and a meal, what harm can it do” – and before you know it you are back to square one. Continue reading


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Hashtags Do’s and Dont’s

Hashtags, we’ve all heard of them (if you don’t where have you been?) but are you using them correctly,  Chances are, probably not.

Spending most of my life online with the likes of Twitter, Facebook, Instagram, Snapchat etc. etc. I see a lot of misuse of these little critters.   Things likes #hello and #hi.  There really is no point in using these at all.  And Why?

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Well here is why.   Think about what your audience is searching for.  Say for example you have scarves to sell, using the hashtag scarves is not going to get people to look you up.  However using hashtags such as #fashion, #fashionista, #fashionblogger is going to be much better as they are well established hashtags that are used all the time.  Continue reading


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How does your business card shape up?

business cardNo self respecting business owner would be without a business card would they?  No of course they wouldn’t.  They are your shop window to all your services and products, provide your phone number, website address and other relevant information.   

However, one of the things that always seem to be missing are your social media channels. The whole world and his dog are on social media nowadays, (yes dogs do have twitter accounts), so why wouldn’t you tell people you are too?

Is it enough to just have the symbol on the card? Yes if your twitter handle is the same as your business name, if not put the name of your account on.  Don’t leave it to chance that they may visit your website and find out from there.  Chances are they probably wont. Continue reading


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On my travels around various networking groups I come across a lot of companies who now say they do social media. Virtual Assistants and Web Developers come to mind, although there are other types of companies too.

When I ask them how many clients they are managing social media for they say, oh about ten or so.  Can you guess what my next question is? No, well I will tell you.  “So how do you manage ten social media platforms in one day”- Answer – by scheduling.   Virtual Assistant Continue reading


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It’s not just a numbers game

Do you get excited every time you get a new follower or like? Are you monitoring the increase in likes on your FB page? It gets a bit addictive doesn’t it?

But, there’s always one of those isn’t there? Are you checking your notifications as this is what really counts? How much interaction are you getting? Are you talking to people and are they responding?

Without interaction and engagement what have you got? I’ll tell you, you have an advertising board and nothing more Continue reading